Ashleigh Moore
My Background
I have over 12 years of experience creating and implementing digital strategies that seamlessly blend performance with creativity to strengthen and grow a brand's presence online.
I have worked for esteemed brands across luxury fashion and lifestyle industries, including McQueens Flowers, The Outnet, Net-A-Porter, Suitcase Magazine, Métier, Hello! Fashion Monthly, Poster Girl and more.
Working closely with - and training - editors and journalists early in my career developed a strong editorial sensibility and strategic approach to my writing, SEO, and content development across fashion, beauty, and travel verticals.
My time at established luxury brands further shaped this mindset, viewing content creation as the product itself, rather than merely a marketing tool. From this, I learned that safeguarding the quality of the content at every touch point, while still balancing the needs of the user, is paramount to a campaign’s success.
I apply these principles to eCommerce sites, editorial content, social media and multi-channels strategies alike, successfully cultivating processes that bolster performance while championing content development in support of key categories. Doing so encourages users to connect with luxury brands while still targeting valuable opportunities and exceeding commercial goals.
Drawing on years of experience monitoring emerging fashion trends and consumer behaviours, I have developed innovative workflows that naturally incorporate the ebbs and flows of demand in line with seasonality to structure planning more efficiently.
My methodology intuitively celebrates this aspect of luxury marketing and transforms it into growth opportunities that brands can get on board with.
Examples of Work
Let’s Work Together
If you're interested in this approach, or feel you could use some input on your strategy, please feel free to get in touch in touch via the form here or email: ashleighmoore@hotmail.co.uk