My Luxury Fashion SEO & Content Strategy Consultant Experience

I have over 12 years of experience creating and implementing digital SEO and content strategies that seamlessly blend performance with creativity to strengthen and grow luxury brands' presence online.

I have worked for esteemed brands across the luxury fashion and lifestyle industries, including McQueens Flowers, The Outnet, Net-A-Porter, Suitcase Magazine, Métier, Hello! Fashion Monthly, Poster Girl and more.

My experience at such established luxury companies and working closely with editors and journalists, has shaped my view that content creation can be the product itself, rather than merely a marketing tool. From this, I learned that safeguarding the quality of the content at every touch point, while still balancing the needs of the user, is paramount to a campaign’s success.

British Vogue Integrated Campaign Content

Now, as a luxury fashion SEO & content strategy consultant, I apply these principles to fashion eCommerce sites, editorial content, social media and multi-channel strategies alike, successfully cultivating processes that bolster performance while championing content development in support of key categories. Doing so encourages users to connect with luxury brands while still targeting valuable opportunities and exceeding commercial goals.

Drawing on years of experience monitoring emerging fashion trends and consumer behaviours, I have developed innovative workflows that naturally incorporate the ebbs and flows of demand in line with seasonality to structure planning more efficiently.

My methodology intuitively celebrates this aspect of luxury marketing and transforms it into growth opportunities that brands can get on board with.

Examples of Work

Vogue | McQueens Flowers Partnership Launch

A multi-channel project to launch new luxury bouquets created with British Vogue/Condé Nast with touch points across social media, website, SEO, PR and more.

Jeans Fit Guide

An SEO page created to support the jeans and denim category, born out of the demand for guidance when shopping jeans, particularly around fit and body type.

Clothing Care Guides

A series of informative articles created to educate users on how best to care for their investment pieces, with the idea that this could help make them last longer.

Generated to meet demand around these topics, drive CVR on higher price point items, and build trust with existing and new users.

London Fashion Week Write Ups

Collection review and trend analysis to establish brand authority, attract a more fashion-oriented audience and build relationships with brands.

This process also served as valuable research into emerging trends and reference points for shopping pieces and references in seasons to come.

Let’s Work Together

If you're interested in this approach, or feel you could use some input on your strategy, please feel free to get in touch in touch via the form here or email: ashleighmoore@hotmail.co.uk