SEO & Editorial Strategist For Fashion Ecommerce & Publishing

My Background

I have over 11 years of experience creating and implementing digital strategies that seamlessly blend performance with creativity to strengthen and grow a brand's presence online.

I have since worked for esteemed brands across luxury fashion eCommerce and publishing industries, including the likes of McQueens Flowers, The Outnet, Net-A-Porter, Suitcase Magazine, Métier, Hello! Fashion Monthly, Poster Girl and more.

Working so closely with - as well as training - editors and journalists early in my career developed a strong editorial sensibility and strategic approach to my writing, SEO, and content development across fashion, beauty, and travel verticals.

Spending time at so many established luxury brands with strong stories to tell has further shaped my approach to content, viewing content creation as the product itself, rather than merely a marketing tool. From this, I have learned that safeguarding the quality of the content at every touch point, while still balancing needs of the user, is paramount to a campaign’s success.

I build on these ideals when approaching eCommerce sites, successfully cultivating processes that bolster SEO performance while championing the content creation process in support of key categories. To do so encourages luxury eCommerce brands to connect with users while still targeting valuable keyword opportunities and exceeding commercial goals.

Building on years of experience reviewing and monitoring emerging fashion trends and consumer behaviours, I have developed innovative workflows that naturally incorporate the ebbs and flows of demand in line with fashion seasons to structure content calendars and site planning more efficiently.

Luxury brands, in particular, must nurture relationships with their audience in order to connect successfully. My methodology intuitively celebrates this aspect of luxury marketing and transforms it into growth opportunities that brands can get on board with.

Examples of Work

Vogue | McQueens Flowers Partnership Launch

A multi-channel project to launch new luxury bouquets created with British Vogue/Condé Nast with touch points across social media, website, SEO, PR and more.

Jeans Fit Guide

An SEO page created to support the jeans and denim category, born out of the demand for guidance when shopping jeans, particularly around fit and body type.

Clothing Care Guides

A series of informative articles created to educate users on how best to care for their investment pieces, with the idea that this could help make them last longer.

Generated to meet demand around these topics, drive CVR on higher price point items, and build trust with existing and new users.

London Fashion Week Write Ups

Collection review and trend analysis to establish brand authority, attract a more fashion-oriented audience and build relationships with brands.

This process also served as valuable research into emerging trends and reference points for shopping pieces and references in seasons to come.

Let’s Work Together

If you're interested in this approach, or feel you could use some input on your strategy, please feel free to get in touch in touch via the form here or email: ashleighmoore@hotmail.co.uk