Ashleigh Moore
Digital Content Strategy Experience
With over a decade of experience creating and implementing digital SEO and brand content strategies for the likes of The Outnet, McQueens Flowers, Suitcase Magazine, Métier, Hello! Fashion Monthly and more, I successfully cultivate content processes that bolster performance while championing campaign development in support of key categories.
This luxury digital marketing approach seamlessly blends performance with creativity to strengthen and grow a luxury brands' presence online.
Examples of Previous Content Strategy Work
British Vogue | McQueens Flowers Partnership Launch
A multi-channel project to launch new luxury bouquets created with British Vogue/Condé Nast with touch points across social media, website, SEO, PR and more.
See the Vogue Partnership launch.
Read the full British Vogue feature.
British Vogue Weddings Feature
Secured a feature for McQueens Flowers in The Vogue Weddings special.
View the Vogue Weddings BTS shoot content captured to promote the photoshoot and feature.
Walpole x McQueens Flowers Playlist
To re-establish McQueens Flowers presence within the Walpole community, and connect with its creative audience, a branded playlist was curated to represent the emotions of a joyous end to the summer.
Valentine's Day Campaign Roll Out
A multi-channel, seasonal product-led campaign for Valentine's Day focusing on site, retail, social and email channels with organic and paid performance elements.
Read the Valentine's Day Case Study.
Black Tie Dressing Editorial With Tan France
An SEO-led brand campaign with multi-channel touchpoints to support the Eveningwear category and speak specifically to formal dressing. The campaign roll-out covered site, editorial, creative, social, email, PR and affiliates, with support from buying & merch teams.
The Outnet Jeans Fit Guide
An SEO page created to support the jeans and denim category, born out of the demand for guidance when shopping jeans, particularly around fit and body type.
The Outnet Clothing Care Guides
A series of informative articles created to educate users on how best to care for their investment pieces, with the idea that this could help make them last longer.
Generated to meet demand around these topics, drive CVR on higher price point items, and build trust with existing and new users.
London Fashion Week Commentary & Write Ups
Collection review and trend analysis to establish brand authority, attract a more fashion-oriented audience and build relationships with brands while at Hello! Fashion and then independently.
This process also served as valuable research into emerging trends and reference points for shopping pieces and references in seasons to come.