Digital Content Strategy Experience

With over a decade of experience creating and implementing digital SEO and brand content strategies for the likes of The Outnet, McQueens Flowers, Suitcase Magazine, Métier, Hello! Fashion Monthly and more, I successfully cultivate content processes that bolster performance while championing campaign development in support of key categories.

This luxury digital marketing approach seamlessly blends performance with creativity to strengthen and grow a luxury brands' presence online.

Examples of Work

Vogue | McQueens Flowers Partnership Launch

A multi-channel project to launch new luxury bouquets created with British Vogue/Condé Nast with touch points across social media, website, SEO, PR and more.

Jeans Fit Guide

An SEO page created to support the jeans and denim category, born out of the demand for guidance when shopping jeans, particularly around fit and body type.

Clothing Care Guides

A series of informative articles created to educate users on how best to care for their investment pieces, with the idea that this could help make them last longer.

Generated to meet demand around these topics, drive CVR on higher price point items, and build trust with existing and new users.

London Fashion Week Write Ups

Collection review and trend analysis to establish brand authority, attract a more fashion-oriented audience and build relationships with brands.

This process also served as valuable research into emerging trends and reference points for shopping pieces and references in seasons to come.