About Me

Hello. Over the past 13 years, I have developed a niche that sits between SEO, brand marketing, PR and creative, editorial content, helping luxury fashion, travel and lifestyle brands strengthen how they show up online.

I have worked with the likes of The Outnet, Net-A-Porter, McQueens Flowers, Suitcase Magazine and Métier, where I have led organic digital strategies and multi-channel campaign delivery.

My experience has included leading global initiatives with the likes of British Vogue, Champagne Telmont, Walpole, the British Fashion Awards, Miss Sohee and more.

Explore my approach, examples of my past work and my writing to better understand how I like to build digital strategies for luxury fashion and lifestyle brands.