British Vogue x McQueens Flowers Partnership Launch

The exclusive partnership of British Vogue x McQueens Flowers was intended to bring together two trailblazing brands in a crossover that celebrated style and artistry. Four bouquets were designed in collaboration with the editors at Condé Nast, inspired by each of the main fashion cities, New York, London, Milan and Paris.

Read the full British Vogue feature.

I led the partnership launch strategy, which involved a multi-channel roll-out process. Further to the photoshoot planning and management, there were touchpoints across product, site, retail, editorial, PR, social, email and influencer marketing, as well as branded activations at Condé Nast.